Monday, March 30, 2020

trusted (and untrusted) news anchors

A new Morning Consult survey, conducted for The Hollywood Reporter from November 6 to 7, questioned 2,202 people to find out who were the most and least trusted news anchors among Americans.

The takeaway: Broadcast networks are trusted while cable networks aren't, most likely because they are considered partisan. Six of the top 10 most trusted are network anchors from NBC or ABC, and the top 10 least trusted are a mix of anchors from Fox News, MSNBC, and CNN.

When broken down between Republicans and Democrats, the survey found that the top 13 most loved personalities among Republicans were Fox News hosts. Tucker Carlson was the most adored among the Fox News hosts, with 31 percentage points.

Democrats' tastes were more diverse, with ABC's Robin Roberts, NBC's Lester Holt, and CNN's Anderson Cooper being the top news anchors among them.

Below are the most and least trusted news anchors in the US (the percentages indicate the amount of people who said they trusted the anchor "a lot" and "not at all"):

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And from 2011:

As the 2012 election heats up, it seems like news commentators from both sides are becoming more provocative, leading Whispers to ask Washington's two prominent news watchdogs who they think are the most unfair in the business. The conservative Media Research Center and progressive Media Matters for America played along, giving us the top five on their bias hit list.

keywords: biased news

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